Analytics &
Reporting.
Data you own. Insights you can act on. We implement sovereign analytics that you control — not platforms that sell your users' data to advertisers competing with you.
Google Analytics is free because you are the product. We replace it with privacy-compliant, self-hosted alternatives that give you complete data ownership — and we track Bing alongside Google, not just one search engine.
Data You Own
Your analytics data lives on your infrastructure or in privacy-compliant accounts you control. No third party is mining your user data for ad targeting. No data sharing with platforms that compete with you.
Privacy Compliant
India's DPDP Act 2023, GDPR, ePrivacy Directive — compliance from day one. Self-hosted analytics with no cookie consent popups needed for privacy-respecting implementations. Your visitors' data stays between you and them.
Actionable, Not Vanity
We don't report 'pageviews' as success. We track the metrics that directly correlate with business outcomes: conversion rates, search position changes, index coverage, keyword cannibalization, and revenue attribution.
Plausible vs. Matomo vs. GA4.
We recommend Plausible for most clients and Matomo for clients needing advanced e-commerce tracking. Here's a direct comparison with Google Analytics 4 showing why.
| Aspect | Plausible | Matomo | GA4 |
|---|---|---|---|
| Data Ownership | You own 100% — self-hosted or EU cloud | Full ownership — self-hosted on your server | Google owns the data, uses it for ad products |
| Cookie Consent Required | No cookies used — no consent banner needed | Optional — cookieless mode available | Required — must show consent banner per GDPR/DPDP |
| GDPR / DPDP Compliance | Compliant by default — no personal data collected | Compliant when self-hosted with correct config | Requires significant configuration and Data Processing Agreement |
| Script Size | < 1 KB — zero PageSpeed impact | ~22 KB — minimal impact | ~45-90 KB with gtag — measurable PageSpeed impact |
| Data Sampling | No sampling — all data is 100% accurate | No sampling on self-hosted | Samples data on free tier above certain thresholds |
| Real-Time Data | Instant live dashboard | Real-time with ~30s delay | 24-48 hour processing delay for most reports |
| Cost | €9/mo hosted or free self-hosted | Free self-hosted, cloud from €23/mo | Free, but cost is your users' data |
| Integration with Bing | Via API — custom dashboards | Native Bing integration | Google ecosystem only |
Google + Bing. Both monitored.
We manage both Google Search Console and Bing Webmaster Tools in parallel. Most agencies only check Google — missing the entire Bing/Copilot ecosystem.
Google Search Console
The primary window into how Google sees your site. Tracks search impressions, clicks, average position, and click-through rate for every keyword you rank for. Monitors index coverage, Core Web Vitals field data, and manual actions.
Bing Webmaster Tools
Parallel monitoring for the Bing ecosystem. Tracks search performance, index status, and SEO issues for Bing, Yahoo, DuckDuckGo, and Ecosia simultaneously. Includes features Google doesn't offer — like IndexNow for instant indexing.
What you receive.
Every client gets a structured reporting cadence — weekly position tracking, monthly comprehensive analysis, and quarterly strategy reviews. No surprises, no mystery around what's working and what isn't.
Weekly
Monthly
Quarterly
Eight tools we use.
Every tool serves a specific function. No bloat, no redundancy. Each is chosen for data accuracy, privacy compliance, and integration with our reporting pipeline.
Plausible Analytics
Web AnalyticsPrivacy-focused, lightweight web analytics. No cookies, no personal data collection, < 1KB script. GDPR/DPDP compliant by default. Our default recommendation for most clients.
Matomo
Web AnalyticsFull Google Analytics replacement with self-hosting option. Complete data ownership, no sampling, comprehensive e-commerce tracking. For clients needing deep funnel analysis.
Google Search Console
Index HealthEssential for monitoring Google's view of your site. Search queries, index coverage, Core Web Vitals field data, manual actions. Non-negotiable for any SEO operation.
Bing Webmaster Tools
Index HealthParallel monitoring for Bing, Yahoo, DuckDuckGo, and Ecosia. IndexNow management, SEO scan reports, backlink data. Used alongside Google Search Console on every project.
Microsoft Clarity
User BehaviorFree heatmap and session replay tool from Microsoft. Zero sampling limits, unlimited recordings. We use this to understand how real users navigate your pages — where they click, how far they scroll, where they get frustrated.
Ahrefs
SEO ResearchBacklink analysis, keyword research, competitor analysis, and site audit. The industry standard for understanding your search visibility landscape and identifying growth opportunities.
Screaming Frog
Technical CrawlDesktop-based site crawler that simulates how search engines see your site. Identifies broken links, missing meta tags, duplicate content, redirect chains, and orphan pages. Used for quarterly technical audits.
Custom Dashboards
ReportingWe build custom reporting dashboards that pull data from all sources into a single view. Google Search Console + Bing Webmaster Tools + Plausible/Matomo + Ahrefs — unified, real-time, accessible from any device.
Ready to own your data?
We'll replace your dependency on Google Analytics with sovereign, privacy-compliant analytics — and set up dual search console monitoring so you see Bing and Google insights side by side.