E-Commerce.
We build online stores that convert — not just display products. Shopify, headless Shopify, fully custom storefronts, and omnichannel synchronization with Instagram Shop and WhatsApp Business.
79% of shoppers won't return to a site with poor performance. Cart abandonment rates sit at 69.99% globally. Most of that is caused by slow load times, clunky checkout flows, and lack of mobile optimization. These are engineering problems — and we solve them at the infrastructure level.
Four approaches to e-commerce.
Each platform solves different problems. We recommend the right one based on your catalog size, sales channels, and growth trajectory.
Shopify
Custom Shopify storefronts with purpose-built Liquid themes, deep API integrations, and advanced checkout customizations. We go far beyond template selection — we build custom product pages, dynamic collections, and discount logic that matches your business rules.
Headless Shopify
Shopify handles inventory, payments, and order management as the backend engine. We build the entire frontend in React/Next.js — giving you total design freedom, faster load times, and complete control over the customer experience. Your Shopify admin stays the same; only the storefront is custom-built.
Custom Storefronts
When Shopify's platform limitations become blockers — custom checkout sequences, subscription models, multi-vendor marketplaces, or deeply integrated CRM flows — we build the entire e-commerce stack from scratch. No platform restrictions, no revenue-sharing fees, no API rate limits.
Stripe & Payment Systems
Direct payment integration without Shopify's transaction fees. Stripe Checkout for hosted payment pages, Stripe Elements for embedded card inputs, and webhook-driven order fulfillment pipelines. We also integrate Razorpay for India-specific payment flows.
How multi-channel sync works.
Your website, Instagram Shop, and WhatsApp catalog all connected to a single source of truth. When you update a product in one place, every channel reflects the change instantly.
Product Added / Updated
A product is added or modified in your central inventory — whether that's Shopify, a custom CMS, or a database. This triggers the synchronization pipeline.
Inventory Sync Engine
Our middleware processes the change and pushes updates to all connected channels simultaneously. Stock levels, pricing, descriptions, and images are normalized for each platform's format requirements.
Instagram Shop
Product catalog updates automatically. New products appear in your Instagram Shop, can be tagged in posts and stories, and are available for in-app checkout. No manual CSV uploads, no delayed sync.
WhatsApp Catalog
Products are pushed to your WhatsApp Business catalog. Sales agents can share product links directly in conversations, and customers can browse and order without leaving the chat.
Website Storefront
The live website reflects changes instantly through ISR (Incremental Static Regeneration). Product pages are pre-rendered and cached on the edge — no loading spinners, no stale data.
Order Processing
Regardless of which channel the order comes from — website, Instagram, or WhatsApp — it enters the same unified fulfillment pipeline. Inventory decrements, payment confirms, shipping triggers.
Fabricstree
Fashion E-Commerce • Shopify → Custom CMS MigrationThe Problem
Fabricstree.store was operating on a stock Shopify template that couldn't keep up with their mobile-first customer base. Page load times were above 4 seconds on 3G. The storefront design was limited by Shopify's theme architecture. Their Instagram Shop catalog was manually updated via CSV exports. WhatsApp orders were tracked in spreadsheets.
What We Built
We migrated the entire storefront off Shopify's frontend and rebuilt it on a custom CMS with a headless architecture. A Next.js frontend served from the edge delivers product pages in under 800ms. The backend inventory system now pushes updates to the website, Instagram Shop, and WhatsApp Business catalog simultaneously through a unified sync pipeline.
The Architecture
Custom CMS (content + inventory management) → REST API → Next.js frontend (edge-cached) + Instagram Shopping API (catalog sync) + WhatsApp Business API (product catalogs + order notifications). Payments processed through Stripe with webhook-driven fulfillment triggers.
Instagram + WhatsApp + Website inventory unified. One product update propagates everywhere.
Product catalogs render with zero perceived latency. From 4s+ to under 800ms.
Migrated from Shopify's restrictive template system to a fully custom content management architecture.
85% of Fabricstree's traffic comes from mobile. The entire checkout flow is optimized for thumb navigation.
Ready to launch or migrate your store?
Whether you're building from scratch, migrating off Shopify, or connecting your sales channels — we'll scope the architecture and give you a clear blueprint.