Stop FundingClicks.Fund Customers.

Initial data on what converts starts coming in within the first two weeks. Meaningful optimisation cycles — where we know which keywords, audiences, and creatives are actually driving pipeline — typically take 4 to 8 weeks. We do not promise overnight miracles, but we do promise mathematical progress.

Never. We charge a flat management fee based on the scope of the campaign. We have zero financial incentive to inflate your budget, which means our recommendations are always aligned with your ROI — not our revenue.

We manage the full Google Ads portfolio: Search, Performance Max, Display, YouTube pre-roll, and Demand Gen. The right mix depends on your funnel stage and goals. We build the architecture that makes sense for your business, not the one that looks most impressive on a slide.

Google Search Ads target users who are actively typing high-intent queries — they are in-market and looking for a solution. Performance Max is an automated campaign type that uses AI to serve ads across all Google channels simultaneously. For B2B lead generation, Search campaigns typically deliver higher-intent conversions at a predictable cost, while PMax excels at scale and reach across the funnel. The optimal strategy usually combines both, with Search anchoring high-intent capture and PMax filling the awareness layer.

The clearest signal is whether your agency tracks conversions all the way to closed revenue — not just clicks, not just form submissions. If you cannot see Cost Per Acquisition tied to your actual pipeline, you are flying blind. We build conversion tracking from Google Ads through to your CRM so every pound of spend has a traceable outcome. We also grant you full read access to your own accounts at all times, so you can audit us whenever you want.