Orion Corps // Marketing // Meta & Social Ads
Stop BoostingPosts.ScaleAd Matrices.
Creative-first paid social media advertising services powered by server-side CAPI dual-tracking. We test variants algorithmically to print conversions, not likes.
The Hook Structure
Stop the thumb. We construct 5–10 distinct hook variations for every concept — ranging from silent captions to text overlays and high-impact micro-animations. We align hook test frameworks directly to high-affinity search queries to ensure contextual relevance from frame one.
Hook Angle
Direct vs question vs problem hook structures.
Visual Formats
UGC video vs dynamic splits vs clean flat graphics.
CTA Offers
Low-friction audit leads vs direct booking structures.
Layout Ratios
Reels safety zones vs standard square feed metrics.
Audience Matched
Custom pixel lists vs custom CAPI matched sets.
Copy Lengths
Short punchy value lists vs long editorial copy blocks.
By abandoning broad interest targeting and building a rapid creative testing matrix, we bypassed the iOS 14 pixel limitations entirely. The result was a halved CPA and a 3.8x blended ROAS within 30 days of launch.
"Creative is the new targeting. The algorithm finds the buyer, but only if the asset stops the scroll."
B2B pipeline generation through
LinkedIn ad campaign management.
Social algorithms find the users. Your creative visual asset converts them. Audiences on social platforms have become heavily commoditised — the only way to scale is through robust creative brief pipelines. We build frameworks spanning hooks, structures, static designs, and copy angles so real data guides our investments.
- [01]Your Meta Business Manager account — absolute admin rights
- [02]All campaign data, custom lookalikes, and historical metrics
- [03]All creative assets, copy variations, and raw video sources
- [04]Conversion API (CAPI) settings which remain on your server
// Technical Environment
Continuous growth with social media ad optimization.
Conversion APIs, creative suite tools, and server-side event telemetry engines.
Common Questions
Straight answers. No sales language.
Do you charge a percentage of our ad spend?
Never. We charge a flat management fee based on the complexity of your account. We have zero incentive to spend more of your money — our metrics target cost per acquisition and ROAS.
How much budget is needed to scale social ads?
To exit Meta's learning phase (50 conversion events per ad set), we typically recommend a minimum starting budget of £1,500–£3,000/month. Anything lower restricts data-gathering and optimization speed.
Do you produce all copy and creatives in-house?
Yes. We write all ad copy, develop visual frames, compile static ads, and structure complete briefs for video. For high-end user-generated video, we can script and collaborate with direct creators.
What is Conversion API (CAPI) and why is it essential?
CAPI links your site server directly to Meta's server, bypassing browser cookie blocking (such as Safari Intelligent Tracking Protection and iOS 14+ updates). This fixes missing conversions and keeps algorithm learning accurate.
How do you split budget between cold and warm targeting?
We typically start with a 70/30 or 80/20 split between cold prospecting and retargeting pools. Prospecting drives organic scaling, while retargeting harvests high-intent searchers and cart abandoners.
Who holds the rights to the creative assets you make?
You do. Every ad design, Figma file, video brief, and copy variation is your property from the moment they are made.
Stop Renting Ads.
Start Building Assets with Paid Social Media Advertising Services.
Request Free Audit// Capabilities Index